Tag: John Pallattella

For academics in search of a public audience

I often get requests for advice from academics who are writing a book for a university press but who want the book to reach a broader non-academic audience. Despite getting useful scholarly critiques from anonymous reader reports, these academics want someone to help them with the style and structure of the book. They want to write a book that will crossover, that will speak not only to their peers in the field but also to readers outside their field, ideally outside the academy.¬†They just don’t know how to do it; they need help figuring out how. While most academic presses don’t have such editors, there is something called a development editor who can do exactly that kind of work for […]